News

27.04.2020

Brand Of Personality

“Princess Kandy” changes the approach to establishment of communications with consumers and applies individualization. A new sort of bagged tea – “Strong Character” - is introduced on the market; the design of tea package is personalized. The “face” of the product shows the tea taster of “Orimi” Group of Companies – Nikolay Dolgy – the reigning world champion in tea degustation (Tea Masters Cup). The package design contains his image and quoted speech; on behalf of the professional who is the author of a new blending, the buyer receives information about flavor and aromatic specialties of this sort of tea. For the first time in more than 25 years history of “Princess Kandy” brand the consumer sees the person who creates tea bouquet contributing not only his knowledge but also his soul. “Strong Character” tea will be released in format of 25 and 100 tea bags.
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