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70 countries, 2,600 companies and 70,000 guests – that’s a new achievement of “Prodexpo-2020” exhibition which was held in Moscow from February 10 to February 14. These figures certify not only the scale and significance of the event growing from year to year but also an increasing competition at the European market of food products and beverages.
“Prodexpo” has traditionally become a platform for presentation of assortment new products for “Orimi” Group of Companies. Exhibition visitors were the first who saw an updated collection of “Princess Noori” aromatized tea. The package design was totally updated in accordance with the brand re-styling which was started in the last year and the range of products included six new original varieties: “Sugar Cranberry”, “Red Grapefruit”, “Aromatic Blueberry”, “Exotic Fruits”, “Southern Grapes” and “Delicate Strawberry”. The rest varieties of aromatic tea, which had been successfully sold on the market since long time ago, have gained new blending formulations which meet the current consumer preferences.
Two new sorts of coffee are represented by “Jockey” brand – “Espresso” and “Creams”. Both blends combine the best arabica coffee sorts from different continents and they have a harmonic taste but “Jockey Espresso”, due to its dark Italian roast, is characterized by a strong specialty and bright chocolate flavor, and careful roasting of “Jockey Creams”, to the opposite, gives a mild flavor with nuts savor. Both sorts are represented in form of grain and ground coffee.