News

The nationwide promotional campaign to “Fill your home with warmth with Princess Noori tea” has come to an end. The winner of the campaign was 39-year-old Yekaterinburg resident Ruslan Ganiev. His love for Princess Noori tea earned him a voucher for 2 million rubles to put towards an apartment.
The brand’s massive promotional campaign ran for six months and included the entire Princess Noori product range. Participants had to find a promocode on the tea package and register it on the promotional site. The winning promocode was selected using a mathematical model to avoid any form of tampering. Around 240 thousand people took part in the competition and 543,813 promocodes were registered on the website.
Thanks to a package of Princess Noori “High Grown” tea—the brand’s most popular variety—Ruslan Ganiev took home two million rubles. He is planning to use his winnings to repay a recently issued mortgage.